labels 2
labels 1
labels 3

Wow! This was an interesting little experiment in shifting perceptions. The simple renaming of things really make one reconsider their purpose. I took desk and tea objects and shifted their identifiers. Suddenly a tea cup becomes a bathtub, a letter opener now acts as a comb, scissors double as glasses, and a golf ball sits in as an egg.

Imagine creating a mixed up museum with all the “wrong” labels. How would it change our view of everyday life?

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